Become an Agent Magnet Program

• Agents stereotype loan officers, which of the three types are you and is it costing you a fortune? p. 8



• Where does your current marketing strategy score? After completing the scorecard you'll know exactly which areas need improvement. p. 11 - 12



• Learn the difference between marketing activity and marketing effectiveness. The results might surprise you. p. 13



• Learn why most small businesses fail and understand why you have to think like a small business to succeed. p. 15



• Do you have a written production plan for the next 12 months? Learn how to make it an essential planning component of your business. p. 16 - 17



• Before you ever approach an agent, do you know your strengths and weaknesses? Complete a SWOT Analysis and discover where your opportunities exist, and the threats that could destroy your business. p. 17



• Do you make the mistake of building your marketing upon assumptions? Learn how to gather feedback from clients that helps you improve your decision-making. p. 17



• Targeting agents is like hiring employees. You wouldn't hire an employee, who didn't meet your job criteria, why hire an agent that doesn't either. p. 18



• Find out if your marketing messages are guilty of making the same promises as other loan officers. p. 20



• Understand why every mortgage company appears alike and why you must be different. p. 22



• Discover your hidden talents that make your services more attractive, so agents clamor for it. p. 24 - 26



• Comprehend the power of The Placebo Effect and it's impact on your marketing strategy. p. 29



• Marketing materials create your brand identity. What image are your materials creating? p. 30 - 31



• Are your materials packaged professionally? Learn why and how a professional graphic designer makes sense. p. 32



• With agents having different communication styles, are your materials packaged to meet the needs of each one? p. 33



• Do agents toss your brochure in the trash or does it peak their curiosity and provoke them to ask questions? p. 34 - 37



• Discover the biggest mistake loan officers make in promoting their services. Than learn the secret of successful hot dog vendors that can change which agents you approach. p. 39



• Are you tired of being rejected by agents? Learn a systematic approach to meeting agents and never being rejected again. p. 40



• Do you have permission to market to your prospects, customers and agents? If not, you'll see how gaining permission changes the playing field. p. 41



• Do you struggle on how to follow up with agents after an initial meeting? Never struggle again, learn the important key to keeping their attention long after your initial contact. p. 42 - 46



• Stumped on how to creatively promote your services? This section shares 7 distinct strategies that can catapult you over the competition. p. 47 - 54



• Does every loan application you originate bring endless referrals, new relationships with agents and expand your referral sources? Discover how you can market your services using each loan application process as your platform. p. 55 - 56



• Don't worry about what to say when you communicate to borrowers, agents, and your referral sources. Included are 15 form letters you can easily incorporate into your marketing. P. 57 - 71

Bonus Gift #1

• Effectively plan achievable production goals


• Determine and estimate your marketing budget and expenses


• Calculate costs so you know how much marketing you need to reach your goals


• Forecast your annual volume so you know how many relationships you need

• Your production history, which you use when planning future goals


• Your percentage of pulling originated loans through to closed loans


• Your average income per loan and average loan amount

Bonus #2

• SWOT Analysis Form & Worksheet


• Client Survey Sample


• Agent Magnet Profile Worksheet


• Subject Matter Inventory Worksheet


• Positioning Statement Worksheet


• Introductory Statement Sample & Worksheet


• 5 Stages of Cross Promotion Form


• Cross Promotion Worksheet


• Problem-Centered Message Sample & Worksheet


• Actual Brochure Sample


• Actual Special Report Sample

Bonus #3

• Introductory Letter to Buyer's Agent
• Introductory Letter to Seller's Agent
• Follow Up Letter to the Borrower
• Do's & Don'ts for Borrower
• Introductory Letter to Borrower's Financial Sources
• Success Notice Faxed to Buyer's Agent
• Success Notice Faxed to Seller's Agent
• Buyer's Agent, Seller's Agent & Borrower's Congratulatory Note
• Borrower's Survey Card
• Borrower Closing Package Letter
• Buyer's Agent Survey
• Borrower's Survey
• Borrower's Thank You Note